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Back to Gatorade 21. Stokeley's Response

Toxicity
concerns with the artificial sweetener sent the inventors
"back to the drawing board". Their carefully
balanced sports drink was developed with materials
allowed for use, but now FDA is banning cyclamates. What
is the responsible decision? How do we now use the
chemical principles.
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Gatorade
22. Discussion Case #3: When Government Regulations
Intervene
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Stokely brought
Gatorade® to market in 1969. The doctors
had formulated it with a small amount of
the artificial sweetener, sodium
cyclamate. Soon after Gatorade® reached
the grocers' shelves, the U.S.
government's Food and Drug
Administration(FDA) announced cyclamates,
when fed to mice in truly large doses,
caused bladder cancer. |
The
FDA insisted Stokely recall Gatorade®
immediately. They argued the public was
threatened by the presence of sodium cyclamates
in any food product and its presence was
unacceptable.
Stokely
noted cyclamates caused cancer in mice only at
very high doses, much higher than could be
ingested in Gatorade®. They said cancer in mice
was not predictive of cancer in humans. And they
said another artificial sweetener, saccharin also
had shown a risk for cancer at high doses and the
FDA was not banning saccharin. Stokely recognized
removal of cyclamates would seriously damage the
introduction of Gatorade®. But Stokely
recognized they might not win in any argument
with the FDA and had to make some plan if they
were unable to continue with cyclamates.
Exercise:
i.
Prepare for class by:
- Report the specific
data that was used
by FDA to ban cyclamates.
- Choose the position of
either FDA , and Stokely. As FDA,
write a paragraph justifying the banning
of cyclamates even though the risk of
cancer in humans is extremely low. As
Stokely, write reasons for keeping
cyclamates in Gatorade®. Include what to
do if cyclamates are banned from
Gatorade® by the FDA.
ii.
In class form groups composed of individuals
favoring both positions and try to find agreement
as to how to proceed.
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