Gatorade
Matt Hermes

Scientists engaged in exercise research should be held to the same standards of reliability and objectivity as any other scientists.

Even though the Gatorade Sports Science Institute is independent of Quaker Oats, the Company that now owns Gatorade, and is governed through its own scientific advisory boards, we should always be aware that the funding comes from Gatorade and there is a potential for conflict of interest.

IIn no sense does this mean that objectivity will be cast aside in the supporter's interests, but we must be evaluate the results the GSSI publishes with this special interest in mind.

This is a clear situation where chemical concepts and results must be interpreted responsibly.

Gatorade 23. Sports Science

In the decade after Gatorade's introduction, a new science -- the study of the effect of exercise on human systems -- flourished. Newly trained scientists began to focus on all the impacts of vigorous exercise. The Gatorade Sports Science Institute has developed information targeted toward trainers, physicians, coaches, nutritionists, and others interested in the fields of sports medicine, sports nutrition and exercise science. Scientists like Prof. Edward Coyle at the University of Texas have published detailed information on the body's processes during exercise.

Sports physiologists now understood that drinking the high concentration of sugars in typical juices would cause the body to draw fluid into the stomach to reduce sugar concentration. This would occur because of osmosis, the tendency for fluid to equalize concentrations on either side of a membrane such as the small intestine wall. Orange juice would actually cause dehydration for a time.nd orange juice and soft drinks contained primarily complex sugars. Sugars called disaccharides provide energy, but the body is slow to metabolize complex sugars. Simple sugars, monosaccharides, metabolize more quickly. Gatorade® would do more than just rehydrate an athlete. A properly formulated sports drink would go a long way to boost energy during exercise.

Gatorade is more than just a beverage. The evolution of Dr. Cade's thinking permeates healthy lives around the world. Our cultures promote the vigorous life style as healthy and productive. Our scientists offer dramatic support for this view. Our manufacturers offer carefully charted products to support human health.